The Upcoming Content Trends of 2014!

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Content Strategy

Haven’t you noticed the constantly accelerating pace at which content id gaining importance all over web?

Don’t you think these gained reins of content demand innovation more frequently?

The kingly content meets constant challenges and develops religiously to meet new demands and maintain its stature. Each day approximately 30, 000, 000 pieces of content are produced and create a buzz around for changes. Year 2013 witnessed many changes in content which not only increased its worth but also raised the level of mantra “content is king”.

2014 is also foreseen as a year of major changes and a lot of these are being expected for content. Here I am sharing with you few predictions that are sure to affect the world of content writing this year:

Quality..Quality..Quality…

If till 2013 you were focussing on quality, from now on you will have to focus on quality and more quality. The growing familiarity of internet users with content is increasing the expectations from good content, i-e, asking for conversational and high quality content. Quality is the only weapon that you can use to fight against the millions of pieces of content being produced at a steady rate everyday! The first answer to the question-How can you get your content some attention amidst the increasing crowd of content is QUALITY!

Content Curation

The most predicted change in 2014 for content will be its curation. Infact studies have revealed that content curation will be used as major strategy behind enhancing the brand quality and management. So guys, focus on collecting more relevant data, organising the collected stats for a cleaner presentation. The clever readers will easily identify the unorganised loopholes when presented with one. You can create timelines for different types of content and establish brand categories to distinguish between visitors belonging to different categories.

Content marketing and Social Media

Social Media

Content marketing will be finally directly identified with social media. After being associated closely with social media strategies for the entire last year, content will completely be seen as a major strategy with social media. Catchy taglines, compelling one liner updates, category wise publishing on social media accounts and roaring content will be seen asking customers for more evident actions. Focus on creating qualitative and distinct social media content guys. Also this year will witness improved measurement tools to track entire activity on a specific social media post.

Customer oriented content

2014 will not see just content, but tailored content for visitors. Tools to check the validity of content for a specific type of audience are being expected. More thought and creativity will be put into creating content capable of answering the doubts, anticipated questions and unanswered queries of the target visitors. The content focus will shift from just latest updates to implementation of those updates and suggestions for innovation and help.

New Search Engine Trends

How can we forget Search Engines, when we are talking about content? What new light will be thrown on the relationship of content and Search Engine Optimisation?  Traffic through content will still remain the priority but conversations and engagement will also gain some recognition. The improved content search engine optimisation in 2014 will focus on the number of conversation platforms created by a piece of content. Also it will take into consideration that number of downloads made and the quality followers created thereon.

Whatever changes for content this year, its stature as the king is not going to change. We may get carried away by the new boons of technology this year, but there are some things that remain valuable throughout, despite being old. My connection with content is bit emotional which might make me sound like a technological fool at times, but I don’t mind as long as I love it!

# Last tip

Create content that is tailored for clients and answers the most important question-“Why should anyone read it?” Give your content the quality of grabbing attention and engaging till the end. Each time you sit down to write something, create an imperishable craft of words that can please the curious techno buds of your readers!

Just create worthy content, rest it will do for you!

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21 Feb 2014

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The Upcoming Content Trends of 2014!

Haven’t you noticed the constantly accelerating pace at which content id gaining importance all over web? Don’t you think these gained reins of content demand innovation more frequently? The kingly content meets constant challenges and develops religiously to meet new demands and maintain its stature.

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