The Future of SEO, Your Guide for 2014

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As 2013 comes to an end, there are many questions that might be clouding your mind, when it comes to search engine optimization.  Like,

What is going to be the trends in 2014?

Is Google going to surprise us all with further updates?

Is there going to be any transformation?

How to prepare your SEO strategies for the new year?

The list of questions can be never ending!

To help you get rid of these questions coming in your mind, I have come up with this list of changes that the future SEO in 2014 might revolve around, based on the things we learned from the past year 2013.

Let’s begin discussing these trends one by one –

1.  The future is in Mobile – Before i say anything else, take a look at the stats provided in the picture below. The stats speak for themselves:

Mobile Marketing Trends

 

Times have changed dramatically, and we all know that the future is in mobile marketing. Therefore, you must emphasize on getting a mobile friendly website. Well, if you do not believe me, then take a look at the stats for YouTube for instance. Within the past couple of years, the number of people using YouTube for mobile has increased from a mere 6% to 40%. Do I need to say anything more?

2.  Social Media is going to turn the heads – 2013 is going to be remembered as the year of social media. With the rise of various social media platforms to such a large extent, the future of SEO is going to involve this important part of the internet for sure. Google is surely going to add social media as an integral part of their monitoring campaign, and it is obvious that Google+ is going to be the key platform. In fact, it has already become an important part of SEO. The year 2014 is going to be a year where the power of social media is going to strengthen further. So, be sure to stress on your social media campaigns .

3.  Google is going to continue being the Content Sherriff – even if you are a neophyte is this field, you must know that Google is penalizing websites with poor content for more than a couple of years now. And, it’s going to be the same in the coming times as well. With Google tightening its grasp on website content quality, you need to develop a content strategy that will work for your website. Getting top quality, fresh, unique and user friendly content on the website must be the priority, no matter what business you are running.

4.  Google wants PAID – With the return of Larry Page as CEO, Google focus has entirely shifted towards the display of paid placements. Moves like switching from Google Shopping to PLA’s, encryption of keyword driven search terms, to display of larger advertisings on the Maps layouts, everything suggests that paid is where Google wants to be in the coming times. So to ensure maximum success in the future, you need to focus entirely on paid campaigns basically PPC. For instance, you can use paid traffic on YouTube to siphon some traffic back to your site, paid Facebook campaigns, as well paid campaigns on content sites such as stumble upon.

5.  SEO is going to converge, not die – Contrary to what people have been saying that the SEO is going to die, the fact that you need to know is that it’s going to converge and not die. All the core SEO elements are going to remain the same. SEO is going to take a much more converging role with various other mediums which are going to impact Search Engine Results Page display. A good example of this can be put in the form of combining SEO tactics with social integration. In simpler words, we know that SERP results rely heavily on user reviews besides local listings. Therefore, you need to integrate them both as a part of your website optimization strategy. So, we can see how SEO is converging!

SEO Updates

Final Verdict: As John F. Kennedy has put into words ,”

Change is the law of life and those who look only to the past or present are certain to miss the future .”

Same goes for SEO as well, which we already know is changing constantly. Although, the changes in the strategies might not sound overwhelmingly a lot to you, but the fact is they are going to play a key role in creating your marketing strategy. And, you must focus on these changes to be amongst the top results in search engines.

Hope the information provided here was helpful to you. For any comments that you want to share you can simply get in touch with us. Until the next, blog keep reading and keep changing!

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