How to Run Paid Ads Campaign

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How to Run Paid Ads Campaign

Pay Per Click advertising system is the latest viral trend adopted for internet marketing.  Commonly known as PPC, Pay Per Click advertising is a type of online advertising in which an advertiser pays only if a visitor clicks on their advertisement which is placed on major websites and search engines. Thus, the title Pay Per Click stands for paying only for clicks.

This type of advertising is very effective since it drives only visitors that are actually interested in the ad. It’s easy to recognize a PPC advertisement. It has a basic design. It consists of a headline, two short lines of text and an URL located below the text. A website that offers such ad space gets paid by advertisers. In return, advertisers get a large number of visitors. In the first place, advertisers target phrases and keywords that their audience would type in the search box to locate certain services or goods. When a web user types in the keywords in the search engine, the search engine in the background checks if there are any advertisements that correlate to the keywords entered by the user.

The most popular PPC network is Google AdWords. Google AdWords provides ad space on Google search engine. There are some other PPC networks as well, such as Bing or Yahoo. Another popular network which is currently on the rise is Facebook. Facebook isn’t search engine based network but it lets advertisers choose audience by marital status or age. Either way, advertisers are able to show their campaigns only to a targeted audience.

PPC is relatively inexpensive and it’s an effective way to promote a product or service. It enhances search engine rankings, increases traffic, but most importantly – it attracts targeted audience since it attracts visitors who are very interested to see what you have to offer. It’s also effective because it gives the business instant visibility. Any business owner can create an account in a matter of minutes and set up a PPC campaign.

In order to run a successful PPC campaign, advertisers have to reconsider many factors. Research is the most important aspect. It’s very important to find relevant keywords and phrases. Beside research, it’s important to spend the budget wisely and filter out low quality keywords and phrases. But none of these are possible without A/B testing. A/B testing represents running different campaigns at a time and studying the results afterwards. The process of testing costs an advertiser a bit more but the yields are great because the advertiser can track what keywords and phrases attract most quality traffic. It’s also important to track campaigns on a constant basis and be creative in order to persuade people into buying your product or service.

As you can see, it’s not an easy task to set up and run a PPC campaign. If you want to spend your money wisely, hire our team to help you out in running a successful campaign. Our expert and professional team has a huge experience in the field for many successful campaigns in the past. If you are looking for a professional company to run a PPC campaign for you, contact us today for a free quote.

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21 Feb 2014

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